Peacock Raises Subscription Prices After Reaching Profitability

NBCUniversal's streaming service, Peacock, is increasing its subscription fees for both its ad-supported and ad-free tiers. The "Select" plan will now cost $8.99 per month, up from $7.99, while the "Premium Plus" tier will also see a price hike.

These changes will be effective for new and returning subscribers beginning August 18. Existing subscribers will be subject to the new pricing after their next billing cycle, on or after September 17. This move follows Peacock's recent achievement of profitability, indicating a strategy to capitalize on its improved financial standing.