Cher, Jennie, and Grace Jones Star in Moncler's Re/Icons Campaign

Moncler's latest Re/Icons collection campaign features a star-studded lineup, including legendary entertainer Cher, Blackpink's Jennie, and iconic trend-setter Grace Jones. The campaign celebrates individuality and timeless style, positioning these influential figures as modern muses for the luxury fashion house.

This initiative highlights Moncler's strategy of aligning with cultural icons to reinforce its brand image. The collection itself draws inspiration from past eras, reinterpreting classic pieces for a contemporary audience. The involvement of Cher, who is honoring costume designer Bob Mackie in her campaign appearance, adds a layer of historical fashion significance to the project.