FIFA Opens 2030 World Cup Bidding, Netflix and YouTube Emerge as Potential Suitors

FIFA has officially commenced the bidding process for the United States broadcast rights to the 2030 men's soccer World Cup. This auction also presents an option for the 2034 tournament, signaling a significant shift in how the global football governing body is approaching media rights.

The move follows a "record-setting" World Cup last summer, which benefited from an expanded tournament format and a North American base conducive to higher viewership. The inclusion of major streaming platforms like Netflix and YouTube as potential bidders indicates a growing interest from digital media companies in securing rights to major sporting events.