Peyton Manning Invests in Competitive Barbecue as New Sport Emerges

Peyton Manning's Omaha Productions and Brent Montgomery's Wheelhouse have made a significant investment in the BBQ World Cup & Expo, signaling a potential rise for competitive barbecuing as a major global sports property. The founders of the event, Scott Erdmann and President, believe the unique blend of culinary competition and spectator appeal can capture a wide audience.

This move into competitive barbecue by prominent figures in the sports and entertainment industry highlights a growing trend of exploring and investing in niche sports. Alongside this development, U.S. Soccer is celebrating record-breaking attendance and viewership following the 2026 FIFA World Cup, with over 165,000 fans attending recent senior national team matches, indicating a sustained surge in interest for established sports.